Web Design Collective
Australian ecommerce founder packing an online order in a bright Gold Coast studio, the kind of order ecommerce SEO should bring in

Web design and SEO for Ecommerce Brands

Online storesbuilt to rank and sell.

Ecommerce SEO turns your category and product pages into a steady source of orders that you don't pay for per click. We design ecommerce websites and run SEO for Australian brands that want growth they own, not a bigger ad bill every month.

Request a project reviewSee the Ignite engagement

  • Organic

    Orders you don't pay for per click

  • 250+

    Australian businesses we've built for

  • 2014

    Building websites on the Gold Coast since

Returned to sender

Where online storesleak sales.

Most stores don't have a traffic problem. They have a leak somewhere between the search and the checkout. These are the ones we find most.

  1. Docket 001

    Ad dependent

    Every sale costs a click

    When paid ads bring in most orders, margins shrink every time the auction heats up. Turn the ads off and the store goes quiet.

  2. Docket 002

    Unranked

    Category pages with nothing on them

    A grid of products and a heading. Google has no reason to rank it, and shoppers comparing options have nothing to go on.

  3. Docket 003

    Abandoned

    Slow on mobile, lost at checkout

    Heavy images, too many apps and a checkout with surprise costs. Most shoppers are on a phone, and they won't wait.

  4. Docket 004

    Manual

    Systems that don't talk

    Orders copied into shipping, stock counted by hand, customers emailed one at a time. It works until you grow, then it breaks.

How shoppers find products

Ecommerce SEOfor the searches that buy.

Shoppers search by product type, by problem and by comparison. Good ecommerce SEO has a strong page ready for each kind of search.

We start with structure. Categories and collections mapped to what people search, filters that don't spawn thousands of thin duplicate pages, and product pages with real detail, not just the supplier's description.

Then the technical side: speed, structured data so prices and stock show in Google, and clean internal links. Buying guides and comparison pages catch shoppers earlier and send them to the right category.

Searches worth owning

  • “linen bed sheets australia”Category term, ready to buy
  • “best running shoes for flat feet”Problem search, needs a guide
  • “natural deodorant that works”Comparison, high intent
  • “gift ideas for dad under $100”Seasonal, collection page
  • “shopify website design brisbane”Store owners looking for help

What we build for ecommerce brands

An ecommerce websitethat earns its margin.

Ecommerce website design that looks like your brand and works like a good shop assistant: quick, clear and never in the way.

Ecommerce marketing that compounds

Ads rent you customers.SEO lets you own the shelf.

Most Australian brands start on paid ads because they work quickly. The trouble is that they keep costing the same, or more, for every order. The day you stop paying, the traffic stops too.

A category page that ranks keeps selling. So does a buying guide that answers the question shoppers ask before they choose. Build enough of them and organic becomes a steady base under the business, with ads on top for launches and sales instead of holding the whole thing up.

Real results

Proof we can stand behind,from businesses that sell on trust.

We don't have an ecommerce case study to publish yet, so we won't pretend we do. These results come from an accounting firm, a builder and a local trade. The same work, being found for the right searches and making the next step easy, is what grows a store.

See the case studies

How we work with ecommerce brands

From auditto orders.

  1. 01

    Project review

    Your store, your traffic sources, your competitors and where the sales leak.

  2. 02

    Catalogue and search plan

    Which categories and products to grow first, and the searches behind each one.

  3. 03

    Design and build

    A fast store with checkout, tracking and your stock and shipping tools connected.

  4. 04

    Grow and refine

    We watch organic revenue by category, find what holds it back and fix it.

FAQ

Ecommerce SEO questions

  • Ecommerce SEO is making your category and product pages show up when shoppers search for what you sell. It covers site structure, product and category copy, filters that don't create duplicate pages, speed, structured data for prices and stock, and content that answers buying questions. The goal is orders, not just visits.

  • We build on the platform that suits the store. Shopify is a strong choice for many Australian brands, and we also build custom storefronts where a store needs more control over speed, content or integrations. We recommend the platform after the project review, not before.

  • Technical fixes and better category pages can lift traffic within a few months. Competitive product terms take longer, often six to twelve months. We report on organic revenue and orders, so you can see what SEO is actually worth to the business.

  • Not overnight, and usually not completely. Shopping ads are great for new products and sales. What SEO does is lower how much of your revenue depends on paying for every click. Most brands end up spending less on ads for the terms they rank well for.

  • Yes. We connect stores to stock and inventory tools, shipping, email marketing, CRMs and accounting software so orders flow through without copy and paste. Integrations are scoped during the project review.

  • Ecommerce builds are scoped individually, because product range, payments, shipping and integrations vary so much from store to store. We quote after a project review. Brands that want the build, SEO and ongoing growth handled together usually fit our Ignite engagement.

Services behind this work

Other industries we work with

Want sales you don't pay per click for?Let's review your store.

Request a project review
Call +61 (0)451 007 193