Ecommerce development · Gold Coast team · Australia wide
Ecommerce website development for stores that want more orders and less admin
A good online store does two jobs. It makes buying easy on a phone, and it gets each order from checkout to the packing bench without anyone retyping it. Our ecommerce website development covers both: product and checkout pages built to sell, on Shopify, WooCommerce or a custom build, with payments, shipping, stock and accounting connected behind the scenes. We're a Gold Coast team building stores for businesses across Australia.
№ 01Lost sales
Where online stores lose sales
Most stores don't have a traffic problem. They have a leaky checkout. Here's the receipt for the sales that walk out the door.
Your online store
Tax invoice · Sales that got away
Shipping costs appear at the last step
Cart leftFIX Show shipping early, or set a clear free shipping threshold.
Checkout forces people to create an account
Cart leftFIX Guest checkout, with an account offered after payment.
Product pages crawl on mobile data
BounceFIX Compressed images, fewer apps and a lean theme.
Photos and details don't answer the question
BounceFIX Sizes, materials, delivery times and returns next to the button.
Their preferred way to pay isn't there
Cart leftFIX Cards, wallets and the buy now, pay later options your customers expect.
Categories and products don't show in Google
Never foundFIX Clean categories, unique copy and product schema.
Every one of these is fixable, and most are cheaper to fix than buying more traffic.
№ 02Order trip
Follow an order through the store
An ecommerce build is judged by the whole trip, not the home page. Scroll to follow one order from the first tap to the delivery.
- 01 Browse
Found and browsed
Category pages that rank in Google, load fast and let people filter by what matters: size, colour, price, stock.
- 02 Product
Product page
Big photos, the details people ask about, delivery times and reviews beside a button that's always in reach.
- 03 Cart
Cart
Shipping shown early, upsells that make sense and no surprises, so the cart becomes a checkout.
- 04 Checkout
Checkout and payment
Guest checkout, address lookup and the payment options your customers already use.
- 05 Pack
Picked and packed
The order lands in your admin with stock updated and a shipping label ready to print.
- 06 Deliver
Shipped and followed up
Tracking emails, the invoice in your accounting software and a review request once it arrives.
№ 03Platforms
Shopify vs WooCommerce vs custom
We aren't tied to one platform, so we recommend the one that fits your products, your team and your budget. Here's the honest version.
This way up · Best for
Most retail stores
Shopify
Hosted, secure and easy for your team to run, with a huge library of apps. You pay Shopify a monthly plan plus any apps.
Watch forApp fees add up, and unusual pricing or checkout rules can hit limits.
This way up · Best for
Content-heavy brands
WooCommerce
Runs on WordPress, so your store and your content live together and you control the hosting. Great for stores that publish a lot.
Watch forMore upkeep: hosting, updates and security need looking after.
This way up · Best for
Trade and complex rules
Custom build
For wholesale portals, per-customer pricing, subscriptions or products the platforms can't model without hacks.
Watch forBigger upfront investment, scoped as custom software.
Already on a platform that's working? We'll improve what you have rather than push a rebuild.
№ 04Back office
The back office, connected
The admin behind each order is where small stores lose hours. We connect the store to the tools you already use, so orders move on their own.
Payments
Card gateways, digital wallets, buy now pay later
Checkout options your customers trust, with payouts reconciled cleanly.
Shipping
Australian carriers and label tools
Live rates or flat rules, labels printed from the order, tracking sent automatically.
Accounting
Xero, MYOB
Sales, fees and GST land in your books without anyone keying them in.
Stock
Inventory and point of sale
One stock count across the website, the shop floor and the markets.
Email
Newsletters and abandoned cart flows
Reminders that bring back half-finished orders and welcome emails that earn a second one.
№ 05Found and fast
Ecommerce website design that ranks and loads fast
Good ecommerce website design isn't only about looking premium. Every product and category page is a chance to show up in Google, and every extra second of loading costs sales on a phone.
So we build stores with search and speed baked in from day one, instead of trying to bolt SEO onto a finished store.
- 01
Category structure
Categories named the way people search, so each one can rank on its own.
- 02
Unique copy
Product and category descriptions written for your products, not pasted from the supplier.
- 03
Product schema
Price, stock and reviews marked up so Google can show them in results.
- 04
Speed
Optimised images, a lean theme and only the apps you need.
№ 06Packing list
How we build your store
Packing listQty 5
Step 1
Project review
We look at your products, customers, shipping and current systems, and recommend a platform and scope.
Step 2
Design
Product, category, cart and checkout designed for phones first, then desktop.
Step 3
Build and load
We build the store, set up products and variants, and connect payments, shipping and accounting.
Step 4
Test orders
Real test orders through every payment and shipping option, plus redirects if you're moving platforms.
Step 5
Launch and train
We go live, set up sales tracking and show your team how to run the store day to day.
№ 07Investment
How much does an ecommerce website cost?
Every store is quoted after a project review, because a 20 product shop and a 5,000 product trade catalogue are different jobs. As a guide:
Online store
From $7,500
+ GST, one-off
A custom-designed store on Shopify or WooCommerce for a focused catalogue.
- Custom product, category and checkout design
- Payments and shipping set up
- Product loading support and variants
- Ecommerce SEO foundation and tracking
- Launch and training
Custom or complex store
From $10,000
+ GST, scoped
For trade portals, custom pricing rules, subscriptions or deep system integrations.
- Wholesale accounts and price lists
- Accounting, stock and ERP connections
- Custom checkout and order rules
- Formal specification for large builds
- Paid discovery for unclear scopes
Growth packages
From $1,199
a month + GST
Your store plus ongoing SEO, ads support, improvements and care in one monthly plan.
- New store, redesign or improvements
- Ongoing SEO and conversion work
- Reporting on sales and traffic
- Hosting and care where we host the site
- 12-month initial term
Platform plans, apps, payment processing and carrier fees are paid to those providers directly. Ad spend is always separate.
№ 08Who you work with
The people who build your store
You deal with the same small team from the first review to launch day: the people designing your product pages are the ones connecting your shipping and testing your checkout.
Because we also run SEO, Google Ads and custom software, your store can grow into more without changing agencies. That might be a trade portal, an automated reorder flow or a Google Shopping campaign.
№ 09Why WDC
An ecommerce development agency on the Gold Coast
Our studio is on the Gold Coast, and we build online stores for brands in Brisbane, across Queensland and around Australia. If you're after ecommerce website design in Brisbane, we're an hour up the M1 and happy to meet in person.
Most of the build runs over video calls and shared screens, so it works just as well for a maker in Hobart as a retailer in Burleigh.
- Building for Australian businesses since
- 2014
- Clients served
- 250+
- Rating on Google
- 5.0
№ 10Questions
Ecommerce website development FAQs
Got a question about your own store? Request a project review.
Q01How much does an ecommerce website cost?
Smaller stores on Shopify or WooCommerce start from $7,500 plus GST. Stores that need custom integrations, wholesale accounts or complex pricing are scoped as custom software from $10,000 plus GST, and bigger builds cost more. On top of the build, you pay the platform, apps and payment fees directly to those providers. We give you a fixed quote after a project review.
Q02Should I use Shopify or WooCommerce?
Shopify suits most stores that want reliable hosting, simple admin and a big app library, and you pay a monthly plan. WooCommerce runs on WordPress and gives you more control over content and hosting, with more upkeep. If neither fits your pricing, trade or product rules, a custom build can. We recommend one after we understand your products and back office.
Q03Can you move my existing store to a new platform?
Yes. We move products, customers and order history where the platforms allow it, and set up redirects so your Google rankings carry across. We plan the move around your quiet period and test orders before switching over.
Q04Do you connect the store to shipping and accounting?
Yes. We connect stores to payment gateways, shipping and label tools, accounting software such as Xero or MYOB, email platforms and stock systems, using the options each platform supports. The aim is that an order flows from checkout to packing to invoice without anyone retyping it.
Q05Can you build a B2B or wholesale store?
Yes. Trade stores often need customer accounts, price lists per customer, minimum orders, invoice payment terms and quick reorder. Depending on the rules, that sits on your ecommerce platform or moves into a custom build, and we'll tell you which after the review.
Q06Will my online store rank in Google?
We build every store with a clean category structure, unique product and category copy, product schema, fast pages and proper redirects. That gives you a strong starting point. Ranking for competitive product searches usually takes ongoing SEO, which we offer as part of a Growth package.
Q07How long does it take to build an ecommerce website?
A smaller store on Shopify or WooCommerce usually takes 6 to 10 weeks. Larger catalogues, migrations or custom integrations take longer. Loading products and photography is often the slowest part, so we plan it early.
Q08Can I manage products and orders myself after launch?
Yes. You'll add products, change prices, run sales and manage orders from the store admin, and we train your team before launch. For bigger changes, new features or ongoing growth, we're a phone call away.
Let's build a store that ships itself
Tell us what you sell, how you ship it and what eats your week. We'll recommend a platform, map the back office and give you a clear quote.