Web design and SEO for Franchises
Franchise SEOfor every location.
Franchise SEO has to do two jobs: rank the brand across Australia and rank each location in its own suburb. We build franchise websites and run multi-location SEO that keeps the brand consistent, gives every franchisee real local visibility and brings in better franchise enquiries too.
- Every location with its own local page
- 250+ Australian businesses we've built for
- Since 2014 building websites on the Gold Coast
The network audit
Where franchise websiteslet locations down.
Franchise groups grow fast, and the website often grows sideways. Here's what we usually find across the network.
Location
Locations that don't rank locally
Head office ranks for the brand name, but the Southport store doesn't show when someone nearby searches for what it sells.
Duplicate
Location pages that are copies
Thirty pages with the same text and a different address. Google sees them as duplicates and ranks none of them well.
Brand
Franchisees going it alone
Frustrated owners build their own sites and profiles. The brand drifts, the listings clash and customers get confused.
Growth
Franchise enquiries that go nowhere
A buried "own a franchise" page with a generic form brings in curious browsers, not people with the capital and fit you need.
How customers find a location
Franchise website designbuilt for local search.
Customers search for what you sell and where they are. They rarely search for the brand first. Every location needs to be the answer nearby.
We build a location system: a strong page for every site with genuinely local content, a matching Google Business Profile and clear links between them. Head office content supports the whole network, and the brand stays consistent everywhere.
A separate franchise opportunity section, written for serious buyers, sits alongside it and feeds qualified enquiries to your development team.
Searches worth owning
- “coffee near me”Map pack, per location
- “car wash southport”Service plus suburb
- “tutoring north lakes”Local page, high intent
- “mobile dog wash gold coast”Service area, per franchisee
- “franchise opportunities queensland”Franchisee recruitment
What we build for franchise groups
A franchise websitethat scales with the network.
Franchise website design with a location system, brand controls and SEO built for both national and local search.
- 01
Multi-location SEO
Location pages and Google Business Profiles set up and managed to one standard.
Local SEO - 02
National brand SEO
Category and service content that lifts the brand and every location with it.
SEO - 03
A location system
Templates and permissions so franchisees update local detail and head office keeps control.
Web Development - 04
Leads to the right place
Customer enquiries routed to each location and franchise enquiries to your team.
CRM Integration
Franchise marketing that scales
One brand. Many suburbs.Every one needs to win locally.
Franchise marketing usually splits in two. Head office builds the brand nationally, and each franchisee is left to work out local visibility for themselves. The result is a strong brand name that still loses local searches to independent competitors.
A proper location system fixes that. Every location gets a page and profile that's genuinely local, built on a structure head office controls. Franchisees see real results in their own suburb, the brand stays consistent, and new franchisees see a network that clearly works.
01
Local for every location
Unique pages and profiles, not thirty copies.
02
Consistent brand
Head office controls the look and core messages.
03
Better franchisees
An opportunity section that qualifies before the call.
Real results
Proof we can stand behind,from businesses that sell on trust.
We don't have a franchise case study to publish yet, so we won't pretend otherwise. These results come from an accounting firm, a builder and a local trade: single businesses that grew through local search, the same thing every location in your network needs.
+420%S&R Garage Door ServicesLocal tradePhone calls and online bookings up +420% after launch.Read the industry page
+340%EEA AdvisoryAccounting and taxPage 1 Google rankings and a +340% lift in qualified leads.Read the industry page
+280%Newnham ConstructionsCustom home builders, Gold CoastQualified enquiries up +280% within the first six months live.Read the industry page
Recent work
More fromthe portfolio.
Three websites we've designed and built, picked because they share something with this page: the kind of customer, the kind of enquiry or the kind of build.
See all 16 projects
How we work with franchise groups
Rolled outlocation by location.
Stage 01
Project review
Your site, your locations, your listings and how customers and franchisees find you now.
Stage 02
Location and brand plan
The location page standard, profile clean-up and what franchisees can change.
Stage 03
Design and build
The main site, location system, franchise section and tracking connected.
Stage 04
Roll out and refine
We launch location by location, track results per site and keep improving.
FAQ
Franchise website questions
Franchise SEO is ranking the brand nationally and every location locally at the same time. It combines a strong main site, a well-built page for each location, a properly managed Google Business Profile for each one, and content that supports both. Done well, head office and franchisees both benefit.
Every location page shares a structure but not the words. We add what's genuinely local: the team, the services offered there, the suburbs served, directions, parking, local reviews and photos. That's what makes Google treat each page as useful rather than a copy.
Yes, within limits you set. We build the site so franchisees can update hours, specials, team photos and local news, while head office keeps control of branding, core copy and structure.
Yes. A clear franchise opportunity section explains the model, the support, the investment range and the ideal franchisee, then asks qualifying questions before anyone books a call. Enquiries go straight to your development team.
We set a standard for every profile, fix inconsistent names, addresses and categories, and build a simple process for reviews and updates. Consistency across locations matters a lot in local search.
Our monthly plans include the website, hosting, care and SEO from $1,199 a month plus GST, with larger networks scoped to suit. One-off franchise websites usually start from $7,500 plus GST, depending on the number of locations and the franchisee features needed.
Services behind this work
- Local SEOLocal SEO services for Australian businesses: Google Business Profile optimisation, reviews, local citations and suburb pages that help you show up in the Google Maps 3-pack.
- SEOSEO services for Australian businesses: technical SEO, content, link building and local SEO that lift your Google rankings and bring in more enquiries.
- Web DevelopmentCustom web development for Australian businesses: fast, secure advanced websites, headless CMS, integrations, migrations and web apps built to grow with you.
- CRM IntegrationCRM integration for Australian businesses: website forms, calls, ads, job management and accounting connected to your CRM, so every lead and job lands in the right place without retyping.
Other industries we work with
- Restaurants & CafesRestaurant and cafe website design and SEO for venues that want more direct bookings and orders, and less commission paid to delivery and booking apps.
- Gyms & FitnessFitness website design and SEO for gyms, studios and personal trainers that want more trial sign-ups and members from their local area.