Web Design Collective

Web design and SEO for Schools & Education

School websitesthat grow enrolments.

Good school website design speaks to the family choosing a school, not just the families already there. We build websites for independent schools, colleges and training organisations that turn research into tours and enrolment enquiries, and that staff can keep current themselves.

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Australian teacher crouching beside two primary students working at their desks in a bright Queensland classroom, the kind of moment school website design should show families
WCAG accessibility built in from day one250+ Australian businesses we've built forSince 2014 building websites on the Gold Coast

The report card

Where school websitesneed to improve.

Most school websites grew one page at a time over many years. Here's how a typical one would be marked.

  1. 01 / 04Needs attention

    Built for current parents, not new families

    Canteen menus, uniform shop hours and newsletters crowd the home page. The family comparing three schools can't see what makes yours different.

  2. 02 / 04Needs attention

    Enrolment is hard to find

    Fees, the enrolment process, scholarships and open day dates are spread across PDFs and old pages. Families who can't find them email, call or give up.

  3. 03 / 04Needs attention

    Only a developer can change it

    When updating a date means a support ticket, the site goes out of date fast. Old events and last year's fees send the wrong message.

  4. 04 / 04Needs attention

    Not accessible to everyone

    Low contrast, image-only notices and menus that need a mouse leave some families out. Schools serve everyone, and the website should too.

How families choose a school

Education website designthat ranks in your catchment.

Families search by area, by type of school and by what matters to their child. A school website that answers those searches clearly gets the first tour.

We plan the site around the questions families ask: what's different about the school, what it costs, how enrolment works and when they can visit. Each gets a clear page, and programs worth highlighting get their own too.

A strong Google Business Profile, suburb and catchment content and an events page that's always current help the school show up in local research. Every page leads to one simple step: book a tour.

Searches worth owning

  • “independent schools gold coast”Category plus area, high intent
  • “best primary schools near me”Map and local pages
  • “school fees brisbane private”Fees matter, say them clearly
  • “schools with strong music programs qld”Program search, a page wins
  • “school open day 2027”Dated events, keep them current

What we build for schools

A school websitefamilies and staff both like.

School website design that's welcoming, accessible and simple to run, with enrolment enquiries at its centre.

Enrolment marketing that works

Families decide onlinelong before open day.

Most families shortlist schools on their phones, often a year or more before enrolment. By the time they come to an open day, many have already made up their minds about who's in and who's out.

That makes the website the school's most important first impression. It needs to show daily life honestly, answer the practical questions without a phone call and make booking a tour easy. We build it that way, then make sure staff can keep it that way long after launch.

Real results

Proof we can stand behind,from businesses that sell on trust.

We don't have a school case study to publish yet, so we won't invent one. These results come from an accounting firm, a builder and a local trade: organisations where people research carefully before they get in touch.

See the case studies

How we work with schools

A clear plan,term by term.

  1. Stage 01

    Project review

    Your site, your enrolment journey, your community and the schools families compare you with.

  2. Stage 02

    Structure and content plan

    What new families need, what current parents need and how staff will keep it current.

  3. Stage 03

    Design and build

    An accessible site with tour booking, enquiry forms and staff templates set up.

  4. Stage 04

    Train, grow and refine

    We train your team, watch tour and enquiry numbers and keep improving what works.

FAQ

School website questions

  • It puts prospective families first: what makes the school different, fees, enrolment steps, open days and a clear way to book a tour. Current parents get a quick path to what they need, and staff can keep everything up to date without help.

  • Most Queensland state schools use the department's own website platform, so our work is mainly with independent and Catholic schools, colleges, early learning centres and registered training organisations that manage their own sites.

  • Yes. We build on a content system that's simple for non-technical staff, with templates for news, events, newsletters and staff profiles. Training is included, so the site stays current without a developer.

  • We design and build to the WCAG guidelines, including colour contrast, readable text, keyboard navigation, alt text and clear structure. Schools serve a wide community, and the website should work for all of it.

  • Often, yes. We connect tour bookings and enrolment enquiry forms to your CRM or enrolment system, notify the right staff member and send families an instant confirmation. We scope integrations during the project review.

  • Our monthly plans include the website, hosting, care and SEO from $1,199 a month plus GST. One-off school websites usually start from $7,500 plus GST, given the number of pages, staff templates and integrations involved. The project review confirms scope.

Services behind this work

Other industries we work with

Want more families booking a tour?Let's review your site.

Request a project review
Call +61 (0)451 007 193