Service pages
One page per job you want more of, with clear answers, honest pricing guidance, proof and a strong call to action.
Best for: People ready to book
The content desk
SEO content writing that sounds like you and ranks on Google
Good SEO content writing does two jobs at once. It answers the exact question your customer typed into Google, and it gives them a reason to pick up the phone. Our team interviews you, plans the pages people search for, then writes and optimises every word, in your voice.
Written with you, never just for you.
Page 02
Why most website content doesn't rank
We read a lot of small business websites. The same four problems keep turning up.
If a customer can't find their question on your page, Google won't show them your page.
It's written about you, not the customer
Lines like "quality service" say nothing a customer can check. People skim for their problem, their suburb and a rough price, then leave.
One page tries to rank for everything
A single services page can't rank for switchboards, rewiring and solar at once. Every job people search for needs its own page.
Keywords are stuffed in, or missing
Some pages repeat "plumber Gold Coast" until they read like a robot wrote them. Others never use the words customers type. Both lose.
Nothing changes after launch
Copy written in 2019 and never touched falls behind competitors who keep answering new questions.
The edit
Watch a weak draft become SEO copywriting that works
What our editors do to every page before it goes live. Scroll to follow one paragraph through the edit.
01Cut the filler
Lines that could sit on any website come out first.
02Rewrite for the reader
Each sentence answers what the customer is really asking.
03Mark the search terms
The words people type into Google go where they read naturally.
04Check it against the brief
Every line must answer a question, match a search or give a reason to call.
draft 1 / switchboard-upgrades
Illustration
Switchboard upgrades
We are a leading provider of quality electrical solutions. Does your old fuse box trip every time the kettle and the air con run together?1 We offer a wide range of services to suit all your needs. We replace it with a modern switchboard upgrade, with safety switches on every circuit. Most switchboard replacements take about a day, and you get a fixed quote before we start.2 Contact us today for more information. Call now to book a free switchboard check.3
- 1Answers the real question
- 2Matches search intent
- 3Adds a reason to call
- Reading ease
- 74
- Keyword coverage
- 3 of 3
- Clear next step
- Added
Illustration: a fictional electrician's service page. Scores are illustrative.
Page 04
An SEO content strategy built around real searches
Before anyone writes a word, we map what your customers search for and sort those searches by intent. Some people are ready to book, others are comparing options or still learning. Each group gets the right kind of page.
Then we link it together. A plumber's hot water page sits in the middle, with suburb pages, guides and FAQs around it, each pointing back. Google sees a site that covers the topic properly, and readers always have a next step.
Content is one part of search. If you need the technical and local work handled too, our SEO services cover it.
Pillar
Hot water service page
Suburb page
Hot water Burleigh Heads
Suburb page
Hot water Robina
Blog guide
Gas or heat pump?
FAQ
How long do hot water systems last?
Case study
Replacing a 20 year old unit
Service page
Hot water repairs
Page 05
Content writing services for every page on your site
Different searches need different pages. These are the five we write most.
Location pages
Real pages for the suburbs you serve, with local detail that shows you work there. Never one page with the suburb name swapped.
Best for: Nearby searches
Blog guides
Useful guides on costs, comparisons and how-tos that answer questions people ask before they buy, each linked to the service it supports.
Best for: Catching people earlier
FAQs
Short, direct answers to the questions your team hears every week, marked up so Google can read them.
Best for: Question searches
Case studies
The story of a real job: the problem, what you did and how it turned out, in your client's words where possible.
Best for: Building trust
Page 06
Website copywriting vs blog writing
They get lumped together, but they do different jobs.
Website copywriting
Sells the service. Short, direct and built to turn a visit into a call.
- Home, service and location pages
- Targets buying searches like "switchboard upgrade cost"
- Changes rarely, so every word gets sweated
Blog writing services
Answers questions. Longer, helpful and built to be found earlier.
- Guides, comparisons and how-tos
- Targets questions like "how long does a switchboard upgrade take"
- Published steadily and refreshed as things change
Most businesses need the website copy fixed first. SEO blog writing works far better once the service pages it points to are strong.
Page 07
How our SEO copywriters write your content
Every page starts with a conversation, never a template.
Interview you
A relaxed call with you, or whoever talks to customers most, about what people ask and what you do differently.
Write the brief
The interview and keyword research become a brief for each page: its search, its questions and its next step.
Write the draft
An SEO copywriter writes it in plain Australian English, in your voice. You review it and we edit until it's right.
Optimise on-page
Titles, headings, meta descriptions, internal links, alt text and schema: the on-page SEO that helps Google read the page.
Publish
We load it on your site, check it on mobile and make sure Google can find it.
Refresh
We track each page and update the ones that slip.
Page 08
Results from WDC clients
Real results from businesses we work with. Content was one part of the work, alongside their website and SEO, so we don't credit the words alone.
Chartered Accountants
+340%
EEA Advisory
Page 1 rankings + +340% leads.
Premium Builders
+280%
Newnham Constructions
Qualified enquiries up +280% in 6 months.
Garage Door Services
+420%
S&R Garage Door Services
Phone calls & bookings up +420%.
Page 09
SEO content writing, included in your monthly plan
We don't sell content by the word. Writing sits inside a monthly plan that also covers your website build or redevelopment, hosting and care, SEO and SEM management, and analytics. Bigger plans mean more writing each month.
Starter
$1,199
/ month + GST
- Focused website build or redevelopment
- Managed hosting, security and website care
- Local SEO for your core services and area
- Analytics, call and form tracking
- Fixes prioritised by what holds enquiries back
Guru
$1,499
/ month + GST
- Larger website or broader redevelopment
- SEO across more services and locations
- Google Ads management (ad spend separate)
- Content and conversion work where it moves results
- More capacity to act on what we find
Pro
$1,999
/ month + GST
- Conversion-focused website or full redesign
- Competitive SEO and authority building
- Google Ads management (ad spend separate)
- Conversion optimisation and deeper reporting
- Priority support
Google Ads spend is separate and paid straight to Google.
Compare all plansFrom the editor
Why write with WDC
- years writing and building
- 11+
- Australian clients
- 250+
- Google rating
- 5.0
We've built and ranked websites from the Gold Coast since 2014, for more than 250 clients across Brisbane, Sydney, Melbourne and regional Australia. That matters for content. We build the pages and run the SEO too, so the words and the search work get planned together instead of passed between suppliers who never talk.
The WDC content team
Letters to the editor
Questions about SEO content writing
The questions business owners ask us most.
What is SEO content writing?
SEO content writing is writing web pages that answer what people search for on Google and read well for real customers. It means using the words customers type, matching what they want to know and giving the reader an obvious next step.
How is SEO copywriting different from normal copywriting?
Normal copywriting focuses on persuading the reader. SEO copywriting does that too, but it starts with research into what people type into Google. Each page is planned around a real search and structured so Google understands it. It still has to sound human.
Who writes the content, you or me?
Our team writes it. We start by interviewing you, or whoever talks to customers most, because you know the job and the questions people ask. Our SEO copywriters turn that into pages in your voice, and you review every draft before it goes live.
How often should I publish blog posts for SEO?
Consistency matters more than volume. One or two genuinely useful guides a month beats ten thin posts nobody reads. We usually fix your service and location pages first, because they win the enquiries, then add guides that link back to them.
Can you rewrite my existing website content?
Yes, and it's often the best place to start. We keep what works and rewrite or merge pages that are thin, outdated or competing with each other. Where a page already ranks, we change it carefully so you don't lose the position you have.
How long does SEO content take to rank?
New pages usually take a few months to settle in Google, and competitive searches take longer. Specific service and suburb pages tend to move faster. We track each page and tell you honestly what's moving. Nobody can promise a set ranking or date.
Is SEO content the same as content marketing?
They overlap, but they're not the same. Content marketing services often include social media, email and video. Our focus is content for search: website copy, service and location pages, blog guides and FAQs written to rank and win enquiries. We don't run social media content.
How much do SEO copywriting services cost?
We don't charge per word. Content writing is part of our monthly plans, which start at $1,199 per month + GST and also cover your website, hosting, SEO and SEM management and analytics. Larger plans include more writing each month. Ad spend is separate.
Let's write the pages your customers are searching for
Tell us which jobs you want more of. We'll show you which pages are missing and what we'd write first.
Service pagesLocation pagesBlog guidesFAQsCase studies