Web Design Collective
Australian hotel receptionist handing a key card to a smiling couple in a bright Gold Coast boutique hotel lobby, a guest booked direct through good hotel website design

Web design and SEO for Hotels & Accommodation

Hotel websitesthat win the direct booking.

Hotel website design has one big job: get guests to book with you, not through a booking site that takes a cut. We build websites for hotels, resorts and serviced apartments, and run hotel SEO that brings travellers to your own front door first.

Request a project reviewSee plans and pricing

  • Direct

    Bookings without a commission on each one

  • 250+

    Australian businesses we've built for

  • 2014

    Building websites on the Gold Coast since

The guest report

Why guests bookeverywhere but your site.

Most properties have beautiful rooms and a website that sends guests somewhere else to book. Here's what we note on a typical stay.

  1. Check 01

    The booking sites win the search

    Guests search the area, land on a booking site and book there. Your own site never gets the chance, and you pay a commission on a guest who might have booked direct.

  2. Check 02

    Booking direct is harder

    A slow booking engine that opens in a new window and breaks on a phone. When the booking site is easier, that's where guests go.

  3. Check 03

    No reason to book direct

    Same rate, same room, no extras. If there's no benefit to booking with you, guests stick with the site they already have an account on.

  4. Check 04

    Nothing about the area

    Guests pick a location before a property. If your site says nothing about the beach, the events or the things to do nearby, it misses the searches that start the trip.

How travellers choose where to stay

Hotel SEOthat starts before the booking site.

Travellers search by place, by occasion and by experience long before they pick a room. Good hotel SEO meets them at the start of that search.

We build room pages with real detail and photography, location pages that explain what's nearby, and guides to the area and its events. That content ranks for the searches that start a trip, and it sends travellers to your own booking engine, not a middleman.

A strong Google Business Profile, fresh photos and steady reviews do the rest. Hotel marketing works best when the direct path is the easiest one on every screen.

Searches worth owning

  • “boutique hotel gold coast”Property type plus place
  • “accommodation near hota”Event and venue searches
  • “family friendly resort queensland”Occasion search, high value
  • “things to do in broadbeach”Area guide, catches planners
  • “serviced apartments brisbane cbd”Business travel, repeat stays

What we build for accommodation

A hotel websitethat sells the stay.

Hotel website design that feels like arriving: calm, beautiful and effortless to book, with SEO built in underneath.

Hotel marketing that pays for itself

Booking sites rent you guests.Your website lets you keep them.

Booking sites are brilliant at reach, and most properties need them. The trouble is the commission on every booking, and the fact that the guest's details and loyalty stay with the booking site, not with you.

Every guest who books direct is worth more: no commission, their details to welcome them back and a relationship you own. We make the direct path the easiest one, give guests a real reason to take it and track how much of your revenue comes through your own site.

Real results

Proof we can stand behind,from businesses that sell on trust.

We built the website for Oscar Owen Lettings, a UK serviced accommodation business, but we don't have figures from it to share. These published results come from an accounting firm, a builder and a local trade: businesses where being found first and trusted fast decides who gets the booking.

See the case studies

How we work with hotels

From reviewto direct bookings.

  1. 01

    Project review

    Your site, your booking mix, your competitors and where guests really come from.

  2. 02

    Direct booking plan

    Which rooms, locations and searches to target, and what will make booking direct worth it.

  3. 03

    Design and build

    A beautiful, fast site with your booking engine and tracking connected.

  4. 04

    Grow and refine

    We watch direct bookings and revenue, find what holds them back and fix it.

FAQ

Hotel website questions

  • By making booking direct as easy as a booking site and giving guests a reason to do it. That means a fast, mobile-friendly booking engine, great photos, honest room details, clear policies and a benefit for booking direct, like a better rate, a late checkout or breakfast included.

  • Hotel SEO is getting your property found when travellers research where to stay. It covers your Google Business Profile, room and location pages, guides to the area and events, and the technical work that helps Google understand your property. The aim is more guests arriving at your site before a booking site.

  • No. Booking sites are good at reaching new guests, and most properties need them. The goal is balance: use them to be found, then make your own site the easier and better-value choice, especially for returning guests.

  • Usually, yes. We build the site around your existing booking engine so rates and availability stay in sync, and style it to match the rest of the site. We scope integrations during the project review.

  • Yes. The same approach works for serviced apartments, boutique hotels, resorts and holiday rental groups. We built the site for Oscar Owen Lettings, a serviced accommodation business in the UK, with photography-led design and a clean booking flow.

  • Our monthly plans include the website, hosting, care and SEO from $1,199 a month plus GST. One-off hotel websites with a booking engine connected usually start from $7,500 plus GST. The project review confirms scope.

Services behind this work

Other industries we work with

Want more guests booking direct?Let's review your site.

Request a project review
Call +61 (0)451 007 193