Search
Search campaigns
Text ads that show when someone searches for your service. We build tight ad groups, one theme each, so the ad and page match the search closely. This is where most of your budget should go.
Google Ads agency · Gold Coast based, Australia wide
Google Ads management that tracks every dollar
Most Google Ads accounts we audit have the same problem. Money goes out every day, and nobody can say which clicks turned into jobs. Our Google Ads management starts with tracking, so every call and form is counted. Then we cut the searches that waste your budget and put more behind the ones that bring work.
- Building and marketing websites since
- 2014
- Building and marketing websites since
- Australian businesses helped
- 250+
- Australian businesses helped
- Rating on Google
- 5.0
- Rating on Google
Lot 01The job
What our Google Ads agency actually does
Google Ads is an auction that runs every time someone searches. You don't win it by paying the most. You win it by being the most useful answer at a price that still makes you money.
Setting up an account takes an afternoon. Keeping it profitable takes weekly attention. Search terms drift, competitors change their bids, and Google keeps suggesting settings that spend more of your money. Good Google Ads campaign management means someone checks all of that every week and acts on it.
That's the job we do. We run search campaigns for tradies, clinics, law firms and professional services across Australia. We treat your budget like it's our own: every dollar should be traceable to a call, a form or a booking.
Search first
People searching for your service right now are the warmest leads Google sells. That's where most budgets should start.
Tracked to the enquiry
We measure cost per call and cost per form, not clicks or impressions.
Your account, your data
The account sits in your name, and we explain every change we make in it.
Lot 02The auction
How the Google Ads auction really works
Every search triggers a quick auction. Google ranks each ad by its bid and its quality: how well the ad and landing page match what the person typed. Scroll to watch a lower bid win the top spot.
A bid on its own
You bid $6 a click. Your ad is generic and points at your home page, so Google rates its quality 3 out of 10. You land in fourth, below the fold.
An ad that matches the search
We write an ad that uses the searcher's words and mentions Southport. Relevance goes up, the quality score lifts to 5 and you move to third.
A landing page that answers it
The click now lands on a page about local electrical work, with your number at the top. Quality reaches 8 and you take first place.
You pay less than you bid
Top spot, same $6 bid. Because you pay only enough to beat the ad below you, each click now costs about $4.51. Better ads buy cheaper clicks.
electrician southport
Sponsored · Your ad
Bid $6.00 · QS 8
48Sponsored · Competitor A
Bid $9.00 · QS 4
36Sponsored · Competitor B
Bid $7.00 · QS 5
35Sponsored · Competitor C
Bid $5.00 · QS 5
25
Ad rank = bid × quality scoreYou pay $4.51 a click, not $6.00
Illustrative numbers. Google's real formula also weighs things like ad assets and search context, but bid and quality are the core of it.
Lot 03Wasted spend
Where your ad budget leaks
The search terms report shows what people actually typed before they clicked your ad. It's the most useful screen in Google Ads, and most owners never open it. Here's what a week of it often looks like for a local electrician.
How we plug the leaks
Negative keywords
We block words like jobs, free, DIY and course, so those searches never see your ad.
Location settings
We target people in your service area, not people who once showed an interest in it.
Match types
We keep broad match on a short leash until the account has enough conversion data to guide it.
Ad schedule
If nobody answers the phone after 6pm, we lower bids after hours or switch to form enquiries.
Search terms report
Local electrician · 7 days
- emergency electrician southport$38.40
- electrician jobs gold coast$22.10
Wasted: ✕ Job hunters, not customers
- electrician near me$41.80
- how to rewire a light switch$14.60
Wasted: ✕ DIY research
- switchboard upgrade cost$26.50
- electrician perth$17.30
Wasted: ✕ Outside your service area
- free electrical safety check$9.90
Wasted: ✕ Looking for free
- Total spent
- $170.60
- Wasted on the wrong searches
- $63.90
- Share of budget wasted
- 37%
An illustrative search terms report, not a client's data.
Lot 04What we run
Google Ads campaign management, done properly
We pick campaign types based on how your customers search and what a job is worth to you. Most local businesses need fewer campaigns, run better.
Performance Max
Performance Max, used with care
Google's automated campaign type can work well once your conversion tracking is solid. Without it, it spends freely on placements you can't see. We add it only when the data can steer it.
Remarketing
Remarketing
Most people don't enquire on the first visit. Remarketing shows your ads to past visitors while they compare quotes, at a fraction of the cost of a new search click.
Landing pages
Landing pages that match the ad
Because our plans include your website, we build pages for your main ad groups: one clear offer, reviews close to the button and your number at the top.
See our web design services
Lot 05Tracking
Conversion tracking comes first
If Google can't see which clicks become enquiries, it optimises for clicks. That's how budgets drain. Before we change a single bid, we connect the whole path from search to enquiry.
Analytics and conversion tracking are part of every plan.
Step 1
Search
Someone types a search and clicks your ad.
Step 2
Landing page
The page loads fast and answers what they searched.
Step 3
Call or form
Phone calls and form submissions are recorded as conversions.
Step 4
Analytics
Google Analytics 4 ties each enquiry back to the keyword.
Step 5
Back to Google Ads
Conversions flow back so bidding learns what a good click looks like.
Lot 06The routine
How we manage your account every month
Week 1
Step 1
Audit and tracking
We audit your account or research your market, then set up call and form tracking you can trust.
Weeks 2 to 3
Step 2
Build and launch
We structure campaigns, write the ads, add negative keyword lists and check the landing pages.
Every week
Step 3
Search terms and bids
We read the search terms report, add negatives, pause what isn't working and shift budget to what is.
Every month
Step 4
Report and plan
You get a plain report on spend, enquiries and cost per enquiry, plus the next tests we'll run.
Lot 07Results
Results from our growth plans
These clients are on our monthly growth plans, where paid search runs alongside their website and SEO. The results come from all of that work together, not ads alone.
Page 1 rankings and +340% leads.
EEA Advisory
Chartered Accountants · eea-advisory.com.au
Qualified enquiries up +280% in 6 months.
Newnham Constructions
Premium Builders · newnhamconstructions.com.au
Phone calls & bookings up +420%.
S&R Garage Door Services
Garage Door Services · sandrgaragedoorservices.com.au
Lot 08Pricing
Google Ads management pricing
You pay us a flat monthly fee, not a percentage of your ad spend. So there's no reason for us to push your budget up. Every plan includes Google Ads management along with your website, hosting, SEO and analytics.
Starter
01For focused local growth
$1,199/ month + GST
- Focused website build or redevelopment
- Managed hosting, security and website care
- Local SEO for your core services and area
- Analytics, call and form tracking
- Fixes prioritised by what holds enquiries back
Guru
02For broader business growth
$1,499/ month + GST
- Larger website or broader redevelopment
- SEO across more services and locations
- Google Ads management (ad spend separate)
- Content and conversion work where it moves results
- More capacity to act on what we find
Pro
03For competitive growth markets
$1,999/ month + GST
- Conversion-focused website or full redesign
- Competitive SEO and authority building
- Google Ads management (ad spend separate)
- Conversion optimisation and deeper reporting
- Priority support
All prices are per month plus GST. Ad spend is separate and not included in any plan. Compare every plan
Lot 09Why us
Why Gold Coast and Brisbane businesses hand us their ads
Ads and website under one roof
When the ad and the landing page are managed by the same team, the fix for a poor quality score takes a day, not a month of emails.
Measured on enquiries
We report cost per call and cost per form. Clicks and impressions only matter if they lead to work.
No percentage of spend
Our fee is flat, so our advice on budget is honest. Sometimes the right call is to spend less.
Local and experienced
We've built and marketed websites since 2014 for more than 250 businesses, from the Gold Coast and Brisbane to Sydney, Melbourne and regional towns.
How much does Google Ads management cost?
Management is included in every monthly plan, from $1,199 per month plus GST. That plan also covers your website, hosting, SEO and analytics. Your ad spend is separate. It goes to Google, and you choose the budget with us before anything goes live.
How much should I spend on Google Ads?
Work backwards from cost per click. Look up what your main keywords cost in your area, then budget for enough clicks each month to learn what works. A tiny budget spread across many keywords teaches you nothing. We estimate this with you before launch, using Google's own keyword data.
Is Google Ads worth it for a small business?
It usually is when three things are true: people search for what you sell, a job is worth more than a few clicks, and your landing page makes it easy to call. It rarely works when tracking is missing, because you can't tell good spend from bad. We'll tell you honestly if the numbers don't stack up.
How long does Google Ads take to work?
Ads can show the day they're approved, so the first enquiries often arrive in the first week. The first month is mostly learning: which searches convert, which waste money. Most accounts settle into a steady cost per enquiry after two to three months of weekly tuning.
Should I use Google Ads or SEO?
Often both. Google Ads brings enquiries quickly and lets you test which services people want. SEO takes longer but keeps working without paying per click. Our monthly plans include both, so the ads cover you while organic rankings build.
What is a Google Ads quality score?
It's Google's 1 to 10 rating of how relevant your keyword, ad and landing page are to the search. A higher score helps your ad rank higher and can lower what you pay per click. Tight ad groups and a page that matches the search are the quickest ways to lift it.
Can you take over my existing Google Ads account?
Yes. We start with an audit of your campaigns, search terms and conversion tracking, then keep what's working and fix the rest. Keeping your account history is usually better than starting fresh, because Google has already learned from it.
Do I need a landing page for Google Ads?
You need a page that matches the search. Someone searching for switchboard upgrades should land on a switchboard page, not your home page. Because our plans include your website build, we can create these pages ourselves rather than waiting on another developer.
Let's find the leaks in your ad budget
Bring your Google Ads account, or just your goals, to a short call. We'll show you where the money goes today and what we'd change first.