Web design and SEO for Tradies
Tradie websites and SEOthat keep the phone ringing.
SEO for tradies works when it's built around the jobs you want and the suburbs you drive to. We design tradie websites that load fast on a phone, rank on Google for your trade and area, and make it dead easy for a local to call you instead of the next name on the list.
+420%
Calls and bookings for S&R Garage Door Services
2014
Building websites on the Gold Coast since
1
Team for your website, SEO and Google Ads
Sound familiar?
Good tradies lose workto better websites.
You do quality work and your customers say so. The trouble is, new customers never meet you. They meet your website, or they meet your competitor's.
Docket 001
Shared leads
You're paying for leads three other tradies also got
Directory and lead-gen sites sell the same job to several businesses. You end up racing on price for work that was never really yours.
Docket 002
Invisible
Locals search your trade and suburb, and you're not there
If you're not in the map pack or the first few results for "electrician Robina" or "blocked drain Southport", the job goes to whoever is.
Docket 003
Missed calls
The call comes in while you're up a ladder
No callback prompt, no quote form, no text follow-up. The customer rings the next number and books them instead.
Docket 004
Dated site
Your site undersells work you're proud of
A slow, template site with stock photos makes a great operator look like everyone else. People judge the job by the website before they ever see the job.
How locals find a tradie
SEO for tradies startswith the searches that pay.
Your customers don't search for "trade services". They search for a problem, a job and a suburb, usually on a phone and often in a hurry. Tradie SEO means owning those searches.
We build a page for each job you want more of and each area you cover, write it the way customers ask, and connect it to your Google Business Profile so the map listing and the website back each other up.
Then we fix what stops the phone ringing: slow loading on mobile, a buried phone number, forms that ask for too much. Good tradie SEO brings the visitor; a good tradie website turns them into a booked job.
Searches worth owning
- “emergency plumber near me”Urgent, ready to call now
- “electrician robina”Trade plus suburb, high intent
- “hot water system replacement gold coast”A specific, high-value job
- “switchboard upgrade cost”Researching, ready soon
- “garage door repairs same day”Speed matters more than price
What we build for tradies
Everything a tradiewebsite needs to win the job.
Every tradie website we build is set up to rank locally and convert on a phone, with the pieces below planned around your trade.
- 01
Local SEO and map pack
Service and suburb pages, Google Business Profile set up properly, and local signals that help you show up where the calls come from.
Local SEO - 02
A website built for phones
Tap-to-call on every page, fast loading on 4G, and quote forms short enough to fill in on a job site.
Web Design - 03
Google Ads while SEO builds
Campaigns aimed at the jobs you want, so the diary fills while organic rankings climb. Ad spend is paid straight to Google.
Google Ads - 04
Pages that convert visitors
Real job photos, reviews, licences and warranties placed where they settle the decision, so more visitors ring you.
Conversion-Focused Websites
Tradie marketing, minus the waste
Own your leads.Stop renting them.
A lot of tradie marketing is really lead renting. You pay a directory per enquiry, the same enquiry goes to several businesses, and the moment you stop paying the phone goes quiet.
A website that ranks is different. It's an asset you own. Every page that ranks for a job in your area keeps sending enquiries while you're on the tools, on holiday or asleep. That's the shift we help trade businesses make, and it's why we track calls and bookings, not just clicks.
01
Calls tracked
We measure calls and forms from the site, so you know which pages bring work.
02
Jobs you want
Pages are built for the high-value jobs, not every job under the sun.
03
No lock-in on leads
Enquiries come to you directly. Nobody else gets sent your customer.
Real result
S&R Garage Door Services
Local trade
Phone calls and online bookings up +420% after launch.
For a local trade business, every visitor is a potential job. We built S&R's site to convert: fast load times, clear service areas, strong trust signals and calls to action that make booking effortless.
Local SEO was built in from the foundation rather than bolted on later. Phone calls and online bookings rose 420% after launch.
How we work with tradies
Straightforward,like a good quote.
01
Project review
We look at your site, your Google listing, your competitors and the jobs you want more of.
02
Plan the pages
Services, suburbs and the searches behind them, mapped before we design a thing.
03
Build and launch
A fast, mobile-first site with call tracking and your Google Business Profile tidied up.
04
Find, fix, measure
We watch calls and enquiries, find what's holding them back and act on it.
FAQ
Tradie SEO questions
Most trade businesses see movement in the first three months and steady call growth from six months, depending on how crowded your trade and area are. Local map results often move first. We track calls and form enquiries from day one so you can see what's changing, not just rankings.
Directory leads are quick but you're renting them, and they're often sent to several tradies at once. SEO takes longer, but the enquiries come straight to you and keep coming without paying per lead. Many of our trade clients use Google Ads while SEO builds, then lean on organic once it's ranking.
A clear phone number at the top of every page, a page for each service you want to sell, the suburbs you cover, real photos of your work, reviews, licence details and a quick quote form. It needs to load fast on a phone, because that's where most of your customers are when the tap is leaking.
Yes. The approach is the same for any trade, but the pages are not. Emergency plumbing, hot water and blocked drains all get searched differently to switchboard upgrades or EV charger installs, so we plan the site around the jobs you actually want more of.
Yes. Your Google Business Profile is often where a tradie wins or loses the call, so we set up the categories, services, service areas and photos properly, and link it to the right pages on your website.
Our monthly plans include the website, hosting, care and local SEO, starting at $1,199 a month plus GST. If you only need a website, one-off builds start from $4,000 plus GST. We'll recommend the right option after a project review.
Services behind this work
- Local SEOLocal SEO services for Australian businesses: Google Business Profile optimisation, reviews, local citations and suburb pages that help you show up in the Google Maps 3-pack.
- Web DesignCustom web design services for Australian businesses: fast, mobile-first websites built to rank on Google and turn visitors into enquiries.
- Google AdsGoogle Ads management built around tracked calls and enquiries: tight search campaigns, negative keywords, landing pages and plain monthly reporting.
- Conversion-Focused WebsitesConversion rate optimisation and conversion-focused websites for Australian service businesses: we find where your site loses enquiries, fix it, and track every call, form and booking.
Other industries we work with
- PlumbersPlumbing website design and SEO for plumbers who want more calls for the jobs worth having, from their own suburbs, without paying for shared leads.
- ElectriciansElectrician website design and SEO for electrical businesses that want more calls for switchboards, EV chargers, solar and the other jobs worth doing.
- Builders & ConstructionConstruction website design and SEO for builders who want fewer tyre-kickers and more qualified project enquiries from people ready to build.