Landing page design · Gold Coast agency · Australia wide
Landing page design that turns paid clicks into calls and enquiries
Every paid click is a visitor who already wants something. Good landing page design meets them with exactly that: the words they searched, one clear offer, proof you can do it and one obvious next step. We write, design and build landing pages for Australian service businesses, matched to your ads and tracked from the first click to the enquiry.
Go-arounds
Why most landing pages lose the click
When a pilot isn't happy with the approach, they go around. Visitors do the same thing with the back button. These are the five reasons we see most when we review campaign pages.
- GA-01
It doesn't match the search
Someone searched for a same-day repair and landed on a page about your company history. They wonder if they're in the right place, and they leave.
- GA-02
It's slow on a phone
Most paid clicks for local services come from mobiles. Every extra second of a blank screen sends people back to the results.
- GA-03
There are too many ways out
A full menu, six services and a blog feed give people plenty to do except the one thing you paid for them to do.
- GA-04
There's no reason to trust you
No reviews, no photos of real work, no licence numbers. The visitor has no reason to pick you over the next ad.
- GA-05
The next step is hard
A long form, a hidden phone number or a button that says Submit. Friction at the last step wastes all the work before it.
The approach
How a good landing page brings a visitor in
We plan every page like an approach to a runway. Each section lines the visitor up for the next one, until the only natural thing left to do is act.
- 01
Headline: Match the search
The headline repeats what they searched for, in their words, so they know in a second that they've landed in the right place.
- 02
Offer: Make one clear offer
One service, one outcome and what happens next. A quote within a day, a Saturday appointment, a site visit this week.
- 03
Proof: Show it's been done before
Reviews, photos of real jobs, logos of clients, licences and guarantees, placed right where doubt creeps in.
- 04
Answers: Answer the worries
Price guides, areas covered, how long it takes. The questions people would otherwise ring a competitor to ask.
- 05
Action: Land on one action
A big call button on mobile, a short form or a booking slot. Repeated down the page, never buried.
Arrivals
Landing page design examples we build
Different visitors need different pages. These are the kinds we build most often.
Google Ads pages
One page per main group of searches, matched to the ads that point at it.
Paid search campaigns
Offer and campaign pages
A seasonal offer, a new service or a limited intake, with a clear end date and one action.
Promotions and launches
Quote request pages
A short, friendly quote form that asks only what you need to price the job.
Trades and builders
Booking pages
Straight into your booking system with the right service already selected.
Clinics and appointments
Social ad pages
Built for colder visitors who need a bit more convincing before they call.
Meta and LinkedIn campaigns
Boarding passes
Landing page design for Google Ads
Google rewards ads that lead to useful pages. When the keyword, the ad and the landing page all say the same thing, your quality score tends to rise and your cost per click tends to fall. More importantly, more of the people you pay for actually call.
Because our team runs Google Ads too, the ads and the pages are planned together. Each group of searches gets a page that picks up exactly where the ad left off, and each page is tracked so you can see which searches bring in paying work.
See our Google Ads management- Boarding passAD GROUP 01
- From (search)
- “emergency plumber gold coast”
- To (page headline)
- Burst pipe? A licensed plumber at your door within the hour.
GateCall now - Boarding passAD GROUP 02
- From (search)
- “tax accountant for tradies brisbane”
- To (page headline)
- Tax returns for tradies, sorted before the end of July.
GateBook a call - Boarding passAD GROUP 03
- From (search)
- “physio near me saturday”
- To (page headline)
- Saturday physio appointments in Burleigh, no referral needed.
GateBook online
Pre-flight checks
Cleared for launch: what every page ships with
Check 01
Written for one search
Copy written by people, in plain Australian English, around what your visitors actually typed.
Check 02
Mobile first
Designed for thumbs first, with the call button always in reach.
Check 03
Fast to load
Lean code and compressed images, so the page appears before patience runs out.
Check 04
Tracked end to end
Calls, forms and bookings recorded in Google Analytics and Google Ads, tested before launch.
Check 05
Accessible
Readable contrast, proper headings and forms that work with a keyboard and screen reader.
Check 06
Ready to test
Built so we can try a new headline or offer without rebuilding the page.
Flight plan
Our landing page design process
- REV
Project review
We look at your ads, search terms, current pages and tracking to see where clicks are being lost.
- PLN
Page plan
We group your searches and decide which deserve a dedicated page, and what each one must say and prove.
- CPY
Copy and design
We write the page first, then design around it. You see it on a real phone before anything goes live.
- BLD
Build and track
We build the pages into your site, set up call and form tracking and test every button.
- LND
Launch and improve
Pages go live with your campaigns. We watch enquiries and cost per enquiry, then test changes that matter.
Fares
How much does a landing page cost?
We don't sell landing pages as a monthly subscription or a one-page quick job. They're built as part of a proper project, so every page is planned, tracked and tied to the work that sends it traffic.
With a new website
$6,000
+ GST, Business Website
Landing pages planned into a new website build from day one, sharing the same design, speed and tracking.
- Custom conversion-focused design
- Campaign landing pages scoped in
- Lead-generation forms and tracking
- Mobile-first build
- Advanced builds from $7,500
Inside a Growth package
From $1,199
+ GST a month, 12-month initial term
Your website, hosting and care plus ongoing search work, with landing pages built and improved within the agreed scope.
- Website, hosting and care
- Ongoing SEO work
- Landing pages built as campaigns need them
- Monthly reporting
Pages that do more
From $5,000
+ GST, one-off
Landing pages with quote calculators, booking flows or leads routed straight into your CRM.
- Quote and price calculators
- Booking system connections
- CRM lead routing
- Automated follow-up
Just need pages added to your current site? We quote that after a project review, once we've seen your campaigns and your site.
Home base
A landing page design agency on the Gold Coast
We're based on the Gold Coast and work with service businesses in Brisbane, across Queensland and around Australia. Your landing pages are planned, written and built by the same local team that designs websites and runs Google Ads, so nothing gets lost between the ad and the page.
You'll deal with people who know what a tradie's Saturday looks like, what a clinic's front desk is dealing with and why a phone number beats a contact form on a mobile.
- Building for Australian businesses since
- 2014
- Clients served
- 250+
- Rating on Google
- 5.0
How much does a landing page cost?
We build landing pages as part of a project rather than selling single pages or page subscriptions. As part of a new website, a Business Website starts at $6,000 plus GST. Inside a Growth package from $1,199 a month plus GST, landing pages are built within the agreed scope. If you only need pages added to your current site, we quote that after a project review.
What's the difference between a landing page and a home page?
A home page talks to everyone and offers lots of paths. A landing page talks to one kind of visitor, usually someone who clicked a specific ad or search result, and gives them one clear next step. That focus is why landing pages usually turn more paid clicks into enquiries.
Do I need a separate landing page for each Google Ads campaign?
Not always for each campaign, but you do want a page that matches each main group of searches. Someone searching for emergency repairs and someone searching for a new install want different things. We group your keywords, then decide where a dedicated page will earn its keep.
Can you build landing pages on my current website?
Usually, yes. We can build them inside WordPress, Shopify, Webflow or a custom advanced website, or on a subdomain if your current site is hard to work with. We'll recommend the option that keeps pages fast and easy to track.
Do you use landing page builders like Unbounce or Leadpages?
We can, but we usually don't need to. Builder tools add a monthly fee and often load slowly on mobile. Building pages into your own site keeps them fast, on your domain and part of the same tracking as everything else.
How long does a landing page take to build?
It depends on how many pages you need, how much copy and proof is ready and how many people need to sign off. We'll give you a timeline in the project review, after we've looked at your campaigns and current site.
Will a landing page help my SEO?
Pages built for paid ads are often kept out of search results on purpose, so they don't compete with your main service pages. Where a page targets a search you also want to rank for, we build it to SEO standards and link it into your site properly.
How do you know if a landing page is working?
We track calls, forms and bookings from every page and tie them back to the ad or search that sent the visitor. Then we look at enquiries and cost per enquiry, not just clicks. When there's enough traffic, we test one change at a time.
Ready to bring more of your clicks in to land?
Send us your ads and the pages they point to. We'll show you where visitors are going around, and what we'd change first.