Plan 04 / Ignite
The all-in-onegrowth plan for bigger businesses.
Ignite is our fourth plan and the only one we build from scratch for each client. Your website, SEO, Google Ads, tracking and the systems behind them, run by one senior team and pointed at the numbers your business actually cares about.
Custom
Scoped after a project review
No fixed task list and no locked-in quantities. The scope follows the opportunity.
Who Ignite is for
Built for businessesthat outgrew a package.
Starter, Guru and Pro suit most local businesses well. Ignite is for when the business is bigger than any fixed plan: more services, more locations, more competition and more moving parts behind the website.
Single location with a handful of services? Pro or below will probably serve you better, and we'll tell you that in the review.
You work across several locations
Regions, states or a network of sites, each with its own search market and its own competitors.
You're up against national brands
The top of Google is crowded with big advertisers, and a local-sized plan won't move the needle.
Your website has to talk to other systems
Enquiries need to land in a CRM, a booking tool or an internal system, not a shared inbox.
Manual work is costing you leads
Quotes go out late, follow-ups get missed and the team spends hours copying data between tools.
You want one team accountable
Rather than a web developer, an SEO agency and an ads freelancer who never talk to each other.
Three or more sound familiar? Ignite is worth a conversation.
What's included
Everything in Pro.Then built out.
Ignite starts with every part of the Pro plan and adds the pieces bigger businesses need. How much of each layer you get depends on what the review finds. We don't pad it out to look impressive.
Base
The Pro foundation
A conversion-focused website or full redesign, competitive SEO and authority building, Google Ads management, conversion optimisation, deeper reporting and priority support. Managed hosting, security and care come with it, as they do on every plan.
Custom website and technical roadmap
Your site is designed and engineered around how your business actually sells, with a clear plan for what gets built, improved or replaced next. Large service catalogues, multi-location structures and integrations sit inside the scope, not on an invoice later.
Market-wide SEO
Search coverage for every service and area that makes you money, with the site structure, content and authority to hold your own against bigger names.
Google Ads across your market
Campaigns planned alongside SEO, so paid and organic cover each other's gaps instead of competing for the same clicks. We manage the campaigns. Ad spend is paid straight to Google and stays separate.
Automation, integrations or software where they pay off
CRM connections, lead routing, quoting tools, chatbots or a customer portal, but only where the numbers stack up. If a system saves hours or stops leads going cold, we build it. If it won't pay its way, we won't sell it to you.
Senior strategy and the most capacity
Direct access to the senior people planning the work, plus the most delivery capacity of any plan. When we find a problem, it gets fixed quickly instead of waiting in a queue.
How the work moves
No monthly checklist.We start where the problem is.
Most growth problems show up in one of four places. The review tells us which stage your business is at, and that's where the work begins. Some clients start at Foundation. Others walk in ready for Scale.
Stage 01
Foundation
Get live. Get found. Get signals.
- Where it shows up
- The website undersells the business, Google can't read it properly and nobody can say where enquiries come from.
- What we act on
- A conversion-focused website, clean technical SEO, a sharper Google Business Profile and tracking on every call and form.
- What changes
- A credible base that produces real enquiries and real data, instead of opinions.
Stage 02
Momentum
Turn traffic into enquiries.
- Where it shows up
- People visit but don't call. Ads spend money without a clear return.
- What we act on
- Sharper copy and landing pages, paid search where it's in scope, and tracking that shows which pages and campaigns bring in work.
- What changes
- A steadier flow of better enquiries, and the numbers to keep improving it.
Stage 03
Scale
Systemise growth, not chaos.
- Where it shows up
- What works is stuck in a few pages or one campaign, and the team is buried in manual follow-up.
- What we act on
- Wider search coverage, authority content, retargeting for warm visitors and automations that stop leads going cold.
- What changes
- A lead engine that doesn't rely on luck or one person's inbox.
Stage 04
Ascend
Own the market. Then evolve it.
- Where it shows up
- You lead locally, but bigger competitors own the wider market.
- What we act on
- Market-wide SEO and ads, content in more formats, CRM and reporting joined up, and custom software where it gives you an edge.
- What changes
- A position competitors struggle to copy, and room to expand without firefighting.
Scope sketcher
Sketch yourIgnite scope.
Pick what's true for your business and watch the shape of an Ignite scope build on the right. It's a starting point for the conversation, not a quote.
How far does your market reach?
Ignite scope sketch
0 details
- Website1
- Search0
- Google Ads0
- Systems0
- Strategy1
- Website
- To be scoped in your review
- Search
- To be scoped in your review
- Google Ads
- To be scoped in your review
- Systems
- To be scoped in your review
- Strategy
- A senior strategist and one shared growth plan
This sketch is a guide. Your proposal is written after we've reviewed your business, website, market and systems.
How Ignite is scoped
Review first.Then a clear proposal.
Every Ignite engagement gets the same standard of strategy, design and engineering. What changes is the scope, and that's set by your business, not by a template.
Step 01
Apply
Tell us about the business, where it's heading and what's in the way. It takes a few minutes.
Step 02
Project review
We study your website, search market, competitors and the systems behind your enquiries.
Step 03
Proposal
You get a written scope and price. Nothing starts until you're happy with both.
What we look at
- Current website quality and the size of site you need
- Number of services and target locations
- Search competition and commercial opportunity
- Content, conversion and tracking requirements
- Technical complexity and integrations
- Strategy and delivery capacity required
What your proposal confirms
- Recommended Ignite scope
- Website and content scope
- Delivery capacity
- Engagement and ownership terms
- Hosting and third-party costs
- Paid media scope and exclusions
Published results
Judge the approachby what it's done.
Real numbers from real WDC clients, all published on our site. Different businesses, same approach: find the problem, act on it, measure what changed.
Page 1 rankings and +340% leads.
Chartered Accountants
EEA Advisory
Qualified enquiries up +280% in 6 months.
Premium Builders
Newnham Constructions
Phone calls & bookings up +420%.
Garage Door Services
S&R Garage Door Services
FAQ
Ignite questions
Ignite is priced after a project review because no two scopes are the same. It sits above our Pro plan at $1,999 a month plus GST, and the proposal you receive sets out the scope, the price and the term in writing before anything starts.
Pro is a set plan for businesses in competitive markets. Ignite includes everything in Pro, then adds a custom website and technical roadmap, market-wide SEO and Google Ads, automation or software where it pays off, and senior strategy with the most delivery capacity.
No. We manage the campaigns as part of Ignite, but the advertising spend is paid straight to Google. You control the budget and can see exactly where every dollar goes.
No, and that's deliberate. A fixed checklist leads to busy work. We find where the problem is, act on it and measure the result, then go again. You'll always see what we worked on and what changed.
Automation, integrations and custom software are part of Ignite where they'll pay off for your business. Larger builds, like a customer portal, are scoped inside your proposal so you see the full picture before agreeing to anything.
Ownership is set out in your proposal before work begins, along with hosting, third-party costs and what happens if the engagement ends. No surprises later.
Apply through our contact page or give us a call. We'll book a project review, look closely at your business and come back with a recommendation. If Ignite isn't the right fit, we'll say so and point you to the plan that is.