AI chatbots · Gold Coast team · Australia wide
An AI chatbot for your website that answers properly and knows when to hand over
Your website gets the same questions every day. Do you service my area? What does it cost? Can I book for Saturday? An AI chatbot for your website can answer those in seconds, day or night, using only the information you've approved. When a question needs a person, it takes the details and hands over to your team. We design, train and connect custom AI chatbots for Australian businesses from our Gold Coast studio.
After hours
Questions don't wait for business hours
Plenty of enquiries arrive in the evening, once people are home and finally have time to look. If the only option is a form and a reply tomorrow, some of them will ask the next business instead.
- 6:12pm
Do you service my suburb?
- 7:03pm
How much is a first visit?
- 7:48pm
Are you open Saturday?
- 8:30pm
Do I need a referral?
- 9:47pm
Can I get a quote for this?
- 10:21pm
How long is the wait?
A good chatbot answers these on the spot and saves the tricky ones for your team in the morning.
Transcript
See how a good chatbot handles a real enquiry
Here's how a well-built chatbot handles a physio clinic enquiry at 9:47pm. The notes in the margin show what it's doing behind each reply.
An illustrative conversation. Every chatbot is set up around your own services, rules and systems.
Clinic website chat
Tuesday · 9:47pm · after hours
Visitor: Hi, do you treat sciatica? And do I need a referral?
Chatbot: Yes, our physios treat sciatica and lower back pain. You don't need a GP referral for a standard appointment. Would you like to see available times?
Note: Answered from the clinic's services page and FAQ, not from guesswork.
Visitor: How much is the first visit? I've got private health.
Chatbot: Initial consultation prices are on our fees page. If you have extras cover, you can usually claim on the spot at the clinic.
Note: Links to the approved fees page instead of inventing a number.
Visitor: Can I come in Saturday morning?
Chatbot: Saturday has 8:30am or 10:15am free. Which suits you?
Note: Checks the booking system for real times.
Visitor: 10:15. My knee has been swelling up too, is that bad?
Chatbot: Flagged for your teamI can't give medical advice here, but I've added a note for your physio to check the swelling on Saturday. If it gets much worse before then, please see a GP.
Note: Knows its limits. Flags it for a person instead of diagnosing.
Chatbot: What's the best mobile and email for your booking confirmation?
Note: Details go to the CRM and the booking system. The receptionist sees it all in the morning.
How it works
How a custom AI chatbot works
There's no magic, just three layers doing their jobs.
- Layer 1
Your approved content
We load your website pages, FAQs, prices, policies and documents you sign off. That's the only knowledge it answers from.
- Layer 2
Rules and guardrails
We write what it can talk about, what it must never do, how it sounds and when it has to hand over.
- Layer 3
Connections
Leads, bookings and handovers flow to your CRM, calendar and inbox, so nothing stays trapped in a chat window.
Guardrails
What it does, and what it won't
It does
- Answers common questions from your approved content
- Links people to the right page, form or booking
- Collects enquiry details and sends them to your CRM
- Hands over to a person when asked or unsure
- Speaks in your tone, in plain Australian English
It won't
- Make up prices, policies or promises
- Give medical, legal or financial advice
- Pretend to be a human
- Keep people stuck in endless menus
- Collect more personal information than it needs
We write these rules with you before launch, then check real conversations against them after. If something slips through, we tighten the rule.
Connected
Connected to the rest of your business
A chatbot that only chats is half a job. The value comes when the conversation turns into something your team can act on: a lead in the CRM, a booking in the calendar or a message to the right person.
Because we also build websites and CRM integrations, we connect the chatbot properly rather than leaving you with another inbox to check.
- → 01
CRM
New contacts and enquiry details land in your CRM with the conversation attached.
See CRM integration - → 02
Bookings
Real available times offered from your booking system, where it supports it.
- → 03
Team alerts
Hot leads and handovers sent to the right person by email or text.
- → 04
Reporting
What people ask most, what the bot couldn't answer and which chats became enquiries.
Process
Our AI chatbot development process
Five steps, and you see and test the bot before your customers ever do.
- Step 01
Project review
We look at your enquiries, phone calls and emails to find the questions worth automating, and the ones that should always go to a person.
- Step 02
Content and rules
We gather and tidy your approved content, then write the guardrails and handover rules with you.
- Step 03
Build and connect
We set up the chatbot, style it to your site and connect it to your CRM, calendar or inbox.
- Step 04
Break it on purpose
We test with real, awkward and off-topic questions until it behaves.
- Step 05
Launch and tune
It goes live, and we review early conversations to fill gaps and sharpen answers.
Investment
How much does a website chatbot cost?
Chatbots are built as projects, not sold to you as a monthly subscription. As a guide:
Website chatbot
From $2,500
+ GST, one-off
A focused chatbot on a proven platform, answering from your content with handover to your team.
- Trained on your approved content
- Guardrails and handover rules
- Styled to match your website
- Enquiry details sent to your inbox
- Testing and launch
Connected chatbot
From $5,000
+ GST, one-off
A chatbot that qualifies leads, books appointments and works with your business data.
- Lead qualification questions
- CRM and booking connections
- Automated follow-up
- Reporting on conversations
- Tuning after launch
Custom AI tools
From $10,000
+ GST, scoped
Custom assistants, portals or AI features built into your own software.
- Custom interfaces and logic
- Deeper system integrations
- Formal specification
- Paid discovery for unclear scopes
Chatbot platform and AI usage fees are paid to those providers directly, on accounts in your name.
Why WDC
An AI chatbot development company in Australia
We're a Gold Coast studio building for businesses in Brisbane, across Queensland and around Australia. Your chatbot will speak like an Australian business, because it's set up by one.
We also design websites, connect CRMs and build custom software, so your chatbot fits into how the business already runs rather than living on its own.
- Building for Australian businesses since
- 2014
- Clients served
- 250+
- Rating on Google
- 5.0
How much does a website chatbot cost?
How much does a website chatbot cost?
A focused AI chatbot for your website, answering from your own content with handover to your team, starts from $2,500 plus GST. If it needs to qualify leads, book appointments or use data from your CRM, it starts from $5,000 plus GST. You also pay the chatbot platform and AI usage fees directly.
Will the chatbot make things up?
Will the chatbot make things up?
We design against it. The bot answers only from content you've approved, and we set rules so that when it isn't sure, it says so and offers to pass the question to a person. We test it with tricky questions before launch and review real conversations after.
Can it book appointments or take enquiries?
Can it book appointments or take enquiries?
Yes. It can collect contact details and the reason for the enquiry, then send them to your CRM or inbox, and it can offer times from your booking system where that system allows it. Anything unusual goes to a person.
What does it learn from?
What does it learn from?
Your website pages, FAQs, price lists, policies and any documents you approve. We don't load private customer data unless the project needs it and you've agreed how it's handled. When your content changes, the bot's knowledge is updated too.
Is my customers' data safe?
Is my customers' data safe?
We choose platforms with clear data handling terms, keep accounts in your name and only collect what the conversation needs. We'll walk you through where chat data is stored and who can see it before anything goes live.
Do I have to pay you monthly for the chatbot?
Do I have to pay you monthly for the chatbot?
No. We build and launch the chatbot as a project. You pay the platform and AI usage fees to those providers. If you want ongoing tuning, it can be part of a wider engagement with us or booked as extra technical work.
Can it hand a chat over to a real person?
Can it hand a chat over to a real person?
Yes, and it should. When someone asks for a person, gets frustrated or asks something outside the rules, the bot collects their details and passes the conversation to your team by email, text or your CRM.
Will it work on my current website?
Will it work on my current website?
Almost always. Most chatbots are added with a small script, so they work on WordPress, Shopify, Squarespace or a custom site. We'll style it to match your brand so it doesn't look bolted on.
Let's give your website something useful to say
Send us the questions your team answers every day. We'll show you which ones a chatbot should handle, and which ones it shouldn't.